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Cultural and information centre Bezisten
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Archeological reserve "Thracian and ancient city of Kabyle"
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History and site plan
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Cultural and information centre Bezisten
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Questionnaire for marketing study to identify the impressions from Bezistena in Yambol
1) WHAT IS THE MAIN REASON FOR YOU TO DECIDE TO VISIT „BEZISTENA“?
(multiple answers possible)
1. Interest towards cultural-historical and archaeological landmarks
2. Curiosity
3. The destination was recommended by close friends
4. The destination was recommended by tourist agency
5. I’ve read information about the site
6. I’ve seen an ad about the site
2) HOW DID YOU LEARN ABOUT “BEZISTENA”?
(multiple answers possible)
1. TV
2. Radio
3. Press (newspapers, magazines)
4. Brochures, booklets, leaflets, catalogues and other print advertisements
5. Internet sites
6. Outdoor advertisement (billboards, posters etc.)
7. Tourist agency
8. Tourist information centre
9. Relatives/friends/acquaintances
3) WHAT IS THE APPROXIMATE DURATION OF YOUR STAY AT “BEZISTENA“?
Please, choose
1. 1 hour
2. 2 hours
3. 3 hours
4. 4 hours
5. More than 4 hours
4) WHICH SPECIFIC EXPOSITIONS DID YOU VISIT AT “BEZISTENA”?
1. Archaeological exposition
2. Ethnographic exposition
3. Mummers exposition
4. Interactive multimedia "Personalities"
5. Interactive multimedia "Buildings" and "Routes"
6. Interactive multimedia "Events"
7. Exposition "Icons"
8. Exposition "Modern Art"
5) IS YOUR CURRENT VISIT TO “BEZISTENA” RELATED TO THE VISIT OF OTHER TOURIST SITES?
(only one answer)
1. No, I came especially to visit the site
2. Yes, I combine the visit to “Bezistena” with a visit to AR “Kabyle”
3. Yes, I combine the visit to “Bezistena” with a visit to other tourist sites in Yambol region
4. Yes, I combine the visit to “Bezistena” with a visit to AR “Kabyle”, as well as with a visit to other tourist sites in Yambol region
5. Yes, I combine the visit to “Bezistena” with a visit to other tourist sites outside Yambol region
6. Yes, I combine the visit to “Bezistena” with a visit to AR “Kabyle”, as well as with a visit to other tourist sites outside Yambol region
7. Yes, my trip to “Bezistena” is a part of a national tourist tour
6) WOULD YOU ASSESS SOME ASPECTS OF YOUR VISIT TO “BEZISTENA” ?
(on a scale from 1 to 5, where 1 is „absolutely dissatisfied“, and 5 - „fully satisfied“) : (one answer per each row)
Absolutely no
Rather no
As much yes as no
Rather yes
Fully yes
Not applicable to me
Expositions as a whole
1
2
3
4
5
0
Cognitive value of the site (impressions, information)
1
2
3
4
5
0
Interactive multimedia attractions
1
2
3
4
5
0
Personnel responsiveness
1
2
3
4
5
0
Availability of advertisements and information about the site
1
2
3
4
5
0
7) WOULD YOU RECOMMEND “BEZISTENA” AS A TOURIST DESTINATION TO YOUR RELATIVES/FRIENDS/ACQUAINTANCES?
1. Absolutely no
2. Rather no
3. As much yes as no
4. Rather yes
5. Absolutely yes
8) GENDER
Please, choose
1. Male
2. Female
9) YOUR AGE IS:
Please, choose
16-24
24-60
60+
10) YOU ARE:
Please, choose
1. BG Citizen
2. Foreigner
Kindly send us your recommendations to
info@bezistena.com